(GMT+1)
Early Jan 2027
(Case study Nº 05)
Northwind
Type
E-commerce website
Discipline
Development, UI/UX
Year
2026
Services
UX strategy · UI design · Shopify build · Photo direction
An outdoor apparel store rebuilt for people who shop halfway up a hill.
Northwind's site looked like a catalogue and checked out like a tax form. Most visitors arrived on a phone, often on the trail.
We rebuilt the store mobile-first: big product photography, a fit finder that asks three questions and a one-page checkout. Every page loads in under a second on 4G.
(03) Results
+64%
Mobile conversion
0.9s
Average load time
−31%
Returns from wrong sizes
“
They understood that our customers shop with cold hands.
Marcus Hale, CMO, Northwind
