(Case study Nº 06)
Kinfolk & Co
Type
Brand identity
Discipline
Branding
Year
2025
Services
Strategy · Identity · Packaging · Signage
A ceramics studio given an identity as handmade as its cups.

Kinfolk & Co throws every piece by hand. Their old logo came from a template and their shop sign was a printout.
We pressed the wordmark into clay, scanned it and built the identity from that imperfect impression: stamps, tissue wrap, a hand-painted sign and a warm, earthy palette.
(03) Results
2×
Wholesale enquiries
+45%
Average order value
3
New stockists


“
It finally looks like our hands made it.
Mei Tanaka, Founder, Kinfolk & Co