(Case study Nº 01)
Nora Skin
Type
Packaging
Discipline
Branding
Year
2025
Services
Naming · Identity · Packaging · Art direction
A calm, refillable skincare range dressed in oak and frosted glass.

Nora had a clean formula and a crowded shelf. They needed packaging that felt as gentle as the product and worked as a refill system from day one.
We built the identity around one soft curve and an oak lid that outlives the jar. Frosted glass, a quiet wordmark and a refill pouch that ships flat cut packaging waste by 60%.
(03) Results
+38%
Retail sell-through
60%
Less packaging waste
11
Stockists in year one


“
LUMA gave us packaging people keep on the shelf long after the jar is empty.
Ana Ruiz, Founder, Nora Skin
