(GMT+1)
Early Jan 2027
(Case study Nº 02)
Halcyon
Type
Apparel & logo
Discipline
Branding, Creative direction
Year
2025
Services
Logo · Apparel graphics · Lookbook · Art direction
A streetwear label built on heavyweight basics and a mark you can wear.
Halcyon wanted to grow from one hoodie into a full label without losing the quiet confidence of its first drop.
We drew a compact monogram that works stitched, printed and on a 2 cm woven tag, then art-directed a lookbook shot entirely in daylight against grey paper.
(03) Results
3×
Faster drop sell-outs
24k
Waitlist sign-ups
4
Collections launched
“
The mark finally looks the way the clothes feel.
Theo Mensah, Creative lead, Halcyon
