Sketchbooks before screens

We love good software, but we still start every project in a sketchbook. Paper is fast, cheap and honest. Nobody gets attached to a pencil sketch, so bad ideas die quickly and good ones get room to grow.

Three questions before any screen

Who is this really for? What should they feel in the first five seconds? What would make them tell a friend? We answer all three on paper, together with the client, before anyone opens a design file.

The sketches are rough on purpose. They are a way of thinking out loud, not a deliverable, and they keep the whole team focused on the idea instead of the polish.